Switch grid
Research, Materials, Development, Creative Direction, Strategy
od.A™
2024-2025
[active]
Product
Project 04 - od.A™ Footwear
10.06.2025
[active]
[1/18]
Visvim and FEIT Factory visit: Handmade Goodyear-welted boot, crafted from horse leather with a lambskin lining for comfort. The through-outsole stitching enhances grip and traction.
Research
Project 04 - od.A™ Footwear
01.01.2025
[active]
[2/18]
A shoe last wrapped in masking tape with drawn pattern lines for ODA Footwear Prototype 02.
Development
Project 04 - od.A™ Footwear
02.01.2025
[active]
[3/18]
Product
Project 04 - od.A™ Footwear
10.06.2025
[active]
[4/18]
Illustration of a geological cross-section, depicting stratified layers of earth or rock formations. A geological study as an artistic visualization of earth’s layers, connecting with the metaphor for depth and time.
Research
Project 04 - od.A™ Footwear
02.01.2024
[active]
[5/18]
Lorem ipsum dolor
ODA Low-top prototype.
Lorem ipsum dolor
Development
Project 04 - od.A™ Footwear
03.01.2025
[active]
[6/18]
Disassembled components of a Nike Considered shoe, a sustainable footwear design emphasizing minimal waste and environmentally friendly materials. All designed for efficient assembly with reduced adhesives and synthetic components.
Research
Project 04 - od.A™ Footwear
02.01.2024
[active]
[7/18]
An automated footwear pattern machine that precisely cuts ODA shoe components.
Development
Project 04 - od.A™ Footwear
03.10.2025
[active]
[8/18]
The rich complexity of wooden surfaces, making it a visually engaging study of material transformation and organic texture evolution.
Research
Project 04 - od.A™ Footwear
03.01.2024
[active]
[9/18]
Modular footwear sole concept integrating the ODA logo shape on the outsole and midsole, designed for both aesthetics and functionality. Incorporating a glueless technology, the construction allows for seamless assembly, enhancing sustainability while maintaining durability.
Materials
Project 04 - od.A™ Footwear
04.01.2024
[active]
[10/18]
ODA pattern-wrapped prototype, mapping onto the last, stitching lines and panel placement for precise refinement before material cutting and assembly.
Development
Project 04 - od.A™ Footwear
12.01.2024
[active]
[11/18]
Kim, ODA Partner and Co-Founder, carefully selecting nubuck leather tones—a hands-on approach to ensuring the perfect texture, quality, and depth for upcoming designs.
Materials
Project 04 - od.A™ Footwear
01.01.2025
[active]
[12/18]
Exploring the Vibram Research & Development Center, where innovative footwear technology is rigorously tested. A hub of performance-driven design, blending science, durability, and real-world conditions.
Materials
Project 04 - od.A™ Footwear
01.01.2025
[active]
[13/18]
Being introduced to the Vibram Arctic Grip outsole, designed for superior traction on wet and icy surfaces. The aggressive lug pattern enhances grip, while the embedded blue speckles indicate advanced slip-resistant technology.
Materials
Project 04 - od.A™ Footwear
01.01.2025
[active]
[14/18]
ODA design workspace, featuring material swatches, technical sketches, and sole prototypes pinned.
Materials
Project 04 - od.A™ Footwear
01.01.2025
[active]
[15/18]
Selection process of shoelaces in a diverse range of earth-toned hues.
Materials
Project 04 - od.A™ Footwear
01.01.2025
[active]
[16/18]
ODA prototype featuring a structured leather upper, a protective zippered gaiter, and an adjustable ankle strap for a secure fit.
Development
Project 04 - od.A™ Footwear
03.01.2025
[active]
[17/18]
Sample Line for ODA Development
Development
Project 04 - od.A™ Footwear
03.01.2006
[active]
[18/18]
[active]
Project 04 - od.A™ Footwear
od.A™ is a design collective crafting footwear through archival discovery.
2024-2025
Research
Strategy
[18]
Research, Materials, Development, Strategy
Outside Observations®️
2024-2025
[unreleased]
Development
Project 03 - Outside Observations®
03.19.2025
[active]
[1/16]
High-resolution knitted labels featuring intricate, photo-realistic designs woven into the fabric.
Materials
Project 03 - Outside Observations®
03.01.2025
[unreleased]
[2/16]
A hand-made embroidery technique featuring a similar Sashiko-style stitching, a traditional Japanese method known for its decorative and functional reinforcement.
Development
Project 03 - Outside Observations®
11.01.2024
[unreleased]
[3/16]
The dynamics of a cyclone, showing how air flows inward toward the low-pressure center, rises, and then diverges outward. The Coriolis effect causes the characteristic spiral rotation, while pressure gradients drive the storm’s powerful winds. This visual effectively explains the fundamental mechanisms behind storm formation and intensification.
Research
Project 03 - Outside Observations®
09.01.2024
[unreleased]
[4/16]
Visual representation of light physics concepts such as dispersion, diffraction, and interference. These principles inspire holographic, iridescent, and color-changing fabrics.
Research
Project 03 - Outside Observations®
12.01.2024
[unreleased]
[5/16]
Knitwear garment designs integrating a heat map-inspired pattern into a textured knit, creating depth and movement.
Development
Project 03 - Outside Observations®
12.01.2024
[unreleased]
[6/16]
A 600GSM organic cotton fabric renowned for its exceptional durability and premium heavyweight feel. The dense, tightly knit construction enhances longevity and resilience.
Materials
Project 03 - Outside Observations®
10.01.2024
[unreleased]
[7/16]
The ribbed hem is attached to the main body of the hoodie.
Development
Project 03 - Outside Observations®
11.01.2024
[unreleased]
[8/16]
A collection of premium hoodies in muted, earthy tones, crafted from high-quality, heavyweight fabric in a Tissato dyeing.
Development
Project 03 - Outside Observations®
12.01.2024
[unreleased]
[9/16]
An original British Army 1940 Pattern (Austerity) Battledress Blouse dated 1944 and in a hard to find large size No. 16. This pattern of jacket was introduced in 1942 as an austerity pattern, replacing the earlier 1940 pattern which had a fly front and flapped pockets. This utility pattern has exposed buttons to the front and pockets which saved on time and materials.
Research
Project 03 - Outside Observations®
01.01.2025
[unreleased]
[10/16]
1985 Carhartt advertisement emphasizing the brand’s long-standing durability and craftsmanship.
Research
Project 03 - Outside Observations®
03.01.2025
[unreleased]
[11/16]
Cotton ripstop fabric in an olive green color, featuring a distinct grid pattern created by thicker reinforcement threads woven at regular intervals. This durable, lightweight, and tear-resistant fabric is commonly used in military gear, outdoor apparel, and workwear for enhanced strength and longevity.
Materials
Project 03 - Outside Observations®
10.01.2024
[unreleased]
[12/16]
Technical file for a custom zipper development, detailing precise measurements, material specifications (Zamak), and prototype confirmation.
Development
Project 03 - Outside Observations®
02.01.2025
[unreleased]
[13/16]
Brass double type teeth zipper with a dark-antique silver finish, combining durability with a refined, vintage-inspired aesthetic.
Materials
Project 03 - Outside Observations®
02.01.2025
[unreleased]
[14/16]
Heavy-duty workwear jacket sample crafted from durable canvas with a quilted lining for insulation and comfort. The structured silhouette features a minimalist design, welt pockets, and snap closures for functionality.
Development
Project 03 - Outside Observations®
01.01.2025
[unreleased]
[15/16]
The jacket’s inner shell includes a thermo-chromatic coating, composed of heat-sensitive molecules which modify the passage of light and morph in response to temperature fluctuations.
Materials
Project 03 - Outside Observations®
03.11.2025
[unreleased]
[16/16]
[unreleased]
Project 03 - Outside Observations®
Outside Observations® , a Los Angeles-based creative and strategic research company, committed to fostering meaningful connections between the cultures and communities they engage with.
2024-2025
Research
Strategy
Comms
[16]
Research, Materials, Development, Creative Direction, Strategy
ABRIC ®️
2024-2025
[active]
Evolving Colorscape to explore the interplay of texture, light, and gradient shifts in natural landscapes a Study in Natural Transitions
Research
Project 02 - ABRIC®
12.01.2024
[active]
[1/16]
Vintage magazine cover from 1970 for n+m (Naturwissenschaft und Medizin), a publication focused on science and medicine. The design features topographic contour lines, creating an abstract, organic terrain-like pattern over a bold background.
Research
Project 02 - ABRIC®
12.01.2024
[active]
[2/16]
This knitted cotton swatch in Gauge 5 is part of a material selection research for a knitted sweater, exploring texture, flexibility, and structural fit. This gauge selection balances enough warmth and breathability, making it ideal for mid-weight sweaters.
Materials
Project 02 - ABRIC®
12.01.2024
[active]
[3/16]
Scientific visualization of branching structures generated using L-systems (Lindenmayer systems) ,a mathematical model used for simulating plant growth.
Research
Project 02 - ABRIC®
12.01.2024
[active]
[4/16]
Light Reflections: Movement & Surface Interaction
Research
Project 02 - ABRIC®
12.01.2024
[active]
[5/16]
Visible mending technique on a knit garment, using contrasting threads to repair and decorate worn areas.
Development
Project 02 - ABRIC®
01.01.2025
[active]
[6/16]
Project 02 - ABRIC®
[7/16]
Lush green moss meets deep volcanic earth, a striking contrast of texture and tone.
Creative Direction
Project 02 - ABRIC®
10.01.2024
[active]
[8/16]
A knitwear software preview a design with a selected fabric and color palette, translating digital patterns into textile form.
Materials
Project 02 - ABRIC®
03.01.2025
[active]
[9/16]
One-of-a-kind coats crafted from carefully sourced antique fabrics, each carrying a story of heritage and craftsmanship. Blending timeless textures with modern tailoring
Development
Project 02 - ABRIC®
02.01.2025
[active]
[10/16]
Project 02 - ABRIC®
[11/16]
Arrangement of orange marigolds in a glass vase.
Creative Direction
Project 02 - ABRIC®
03.01.2025
[active]
[12/16]
Project 02 - ABRIC®
[13/16]
Knit sweater featuring a handmade crochet house and a hand-embroidered “ABRIC”.
Development
Project 02 - ABRIC®
[active]
[14/16]
Project 02 - ABRIC®
[15/16]
Project 02 - ABRIC®
[16/16]
[active]
Project 02 - ABRIC®
Spanish label ABRIC® , is at the intersection of a tailor-shop for artisanal coat sewing and ready-to-wear garments manufactured with the same hand-made techniques. Meaningful time-consuming pieces for everyday use.
2024-2025
Strategy
[16]
Research, Materials, Development, Creative Direction, Strategy, Exhibition
AVIA
2022-2023
[finished]
Patent illustration of the AVIA 880, showcasing both the profile and top-down design.
Research
Project 01 - AVIA®
01.09.2023
[finished]
[1/17]
AVIA 855. Archive Photograph from the 80's NBA Game
Research
Project 01 - AVIA®
01.01.2023
[finished]
[2/17]
A blueprint-style technical manual page from AVIA’s Spring 1988 collection, showcasing the detailed construction and performance-driven design.
Research
Project 01 - AVIA®
02.01.2023
[finished]
[3/17]
AVIA leather selection process, showcasing a diverse range of premium hides in various textures, finishes, and neutral tones.
Materials
Project 01 - AVIA®
02.01.2023
[finished]
[4/17]
Manufacturing process: upper pattern machine sewing.
Development
Project 01 - AVIA®
02.01.2023
[finished]
[5/17]
Archive Moodboard: Iconic Avia Silhouettes
Research
Project 01 - AVIA®
02.14.2023
[finished]
[6/17]
The LV design closely echoes AVIA’s paneling and shape
Research
Project 01 - AVIA®
03.01.2023
[finished]
[7/17]
Developed a comprehensive book for retailers and footwear enthusiasts, celebrating AVIA’s return to the market. Featuring archival designs, technical innovations, and the brand’s impact on basketball and performance footwear.
Creative Direction
Project 01 - AVIA®
07.03.2023
[finished]
[8/17]
Scottie Pippen with his AVIA 855 Black and Grey signature low top.
Research
Project 01 - AVIA®
02.01.2023
[finished]
[9/17]
AVIA 855 prototype, displayed alongside its handcrafted pattern pieces used in the design and construction process.
Development
Project 01 - AVIA®
03.03.2023
[finished]
[10/17]
AVIA 855 Sample Prototype: Navy Blue version.
Development
Project 01 - AVIA®
05.02.2023
[finished]
[11/17]
AVIA TV Ad recreation for global launch.
Creative Direction
Project 01 - AVIA®
02.16.2023
[finished]
[12/17]
Avia Thermal waffle cotton fabric: textured, grid-like knit designed for sportswear and activewear, offering breathability, insulation, and moisture-wicking properties.
Materials
Project 01 - AVIA®
05.04.2023
[finished]
[13/17]
Art Direction for AVIA IS BACK Online Launch
Creative Direction
Project 01 - AVIA®
05.04.2023
[finished]
[14/17]
Art Direction for AVIA 880 Limited Release global online launch.
Creative Direction
Project 01 - AVIA®
05.04.2023
[finished]
[15/17]
Scottie Pippen Signature: Re-edition of AVIA 855 Black and Grey.
Development
Project 01 - AVIA®
07.04.2023
[finished]
[16/17]
Individually numbered out of 500. A limited-edition Avia card embossed with the brand’s logo, referencing its 80s–90s basketball heritage, iconic silhouettes, and commitment to craftsmanship.
Materials
Project 01 - AVIA®
05.01.2023
[finished]
[17/17]
[finished]
Project 01 - AVIA®
Our first project with AVIA International was focus on deep research in their archives to shape the relaunch of AVIA's Premium Goods. Listening to public demand, we crafted a plan to bring AVIA back while staying true to its heritage.
2022-2023
Research
Strategy
Development
Comms
[17]
Research
Reads
2020-2025
[active]
Library
04.01.2013
[1/18]
Library
[2/18]
Library
[3/18]
Library
[4/18]
Library
[5/18]
Library
[6/18]
Library
[7/18]
Library
[8/18]
Library
02.01.2011
[9/18]
Library
[10/18]
Library
[11/18]
Library
[12/18]
Library
02.01.2008
[13/18]
Library
[14/18]
Library
[15/18]
Library
03.01.2007
[16/18]
Library
02.01.2015
[17/18]
Library
[18/18]
[active]
Library
Our Reads and Sources: From deep dives into iconic brand histories to explorations of textile innovation and artisanal techniques, this selection reflects our commitment to timeless, quality-driven creation.
2020-2025
Development
[18]